ROLE 

Lead Communications and Project Manager for the Medicare Chronic Kidney Disease Program (CKD). I worked with clinicians and was responsible for the content for newsletters and presentations. Project collateral was featured at a poster session at the CMS Quality Conference in Baltimore, MD.

 

ABOUT THE PROJECT

CKD Project began in 2007 as a multi-state (10 states) pilot project. 

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• Engaged physicians to make system-level changes using quality improvement principles and concepts.

• Conducted site visits to provide expert guidance and technical assistance on clinical measures to providers and stakeholders.

• Developed and implemented strategies and oversaw an integrated marketing campaign to target populations with health disparities for patient engagement.

• Planned and implemented communications activities for physicians, hospitals, and a statewide coalition. Also planned and executed strategies for recruitment, engagement, and retention of providers, stakeholders, community health workers, and Medicare beneficiaries.

• Planned, directed, and implemented communications activities, including webinars, learning and action networks, print collateral, website, social marketing, and eNewsletters for physicians, hospitals, and statewide coalition (open rate 71%). Ensured that key, strategic messages were communicated effectively to target audiences.

• Planned and executed strategies for recruitment, engagement, and retention of providers, stakeholders, community health workers, and Medicare beneficiaries.

• Layout and design marketing, communications collateral and make 508 compliant.

• Conducted focus groups and other market research activities, including surveys, text, and webinar polls.

 

Key Achievements:

• 86% physician engagement rate for the CKD QI project. 

• Developed the electronic eGFR Tracking and Trending Tool to assist providers in maintaining system-level changes and presented as best practice at CMS Quality Conference. 

• Conceptualized a database for tracking and capturing project quality improvement data including developing a data abstraction tool for physician practices.