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CMS POSTER SESSION
ROLE
Lead Communications and Project Manager for the Medicare Chronic Kidney Disease Program (CKD). I worked with clinicians and was responsible for the content for newsletters and presentations. Project collateral was featured at a poster session at the CMS Quality Conference in Baltimore, MD.
ABOUT THE PROJECT
CKD Project began in 2007 as a multi-state (10 states) pilot project.
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Engaged physicians to make system-level changes using quality improvement principles and concepts.
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Conducted site visits to provide expert guidance and technical assistance on clinical measures to providers and stakeholders.
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Developed and implemented strategies and oversaw an integrated marketing campaign to target populations with health disparities for patient engagement.
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Planned and implemented communications activities for physicians, hospitals, and a statewide coalition. Also planned and executed strategies for recruitment, engagement, and retention of providers, stakeholders, community health workers, and Medicare beneficiaries.
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Planned, directed, and implemented communications activities, including webinars, learning and action networks, print collateral, website, social marketing, and eNewsletters for physicians, hospitals, and statewide coalition (open rate 71%). Ensured that key, strategic messages were communicated effectively to target audiences.
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Planned and executed strategies for recruitment, engagement, and retention of providers, stakeholders, community health workers, and Medicare beneficiaries.
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Layout and design marketing, communications collateral and make 508 compliant.
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Conducted focus groups and other market research activities, including surveys, text, and webinar polls.
Key Achievements:
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86% physician engagement rate for the CKD QI project.
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Developed the electronic eGFR Tracking and Trending Tool to assist providers in maintaining system-level changes and presented as best practice at CMS Quality Conference.
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Conceptualized a database for tracking and capturing project quality improvement data including developing a data abstraction tool for physician practices.
POSTER SESSION - Centers for Medicare & Medicaid Services Quality Conference
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DISPARITY CAMPAIGN
![I didn't know bus campaign photo.JPG](https://static.wixstatic.com/media/535027_647a305d32664bd79636adcdbfc35398~mv2.jpg/v1/fill/w_99,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/I%20didn't%20know%20bus%20campaign%20photo_JPG.jpg)